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"Not everything that counts can be counted, and not everything that can be counted counts."
–Albert Einstein

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"I eat, therefore I am." –Willard the Blog Dog.
 

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Kevin-photographing.jpgHi There. I'm Kevin Kubota. When we surround ourselves with amazing, inspirational people, we are driven to become amazing ourselves. We are all "Action Heroes" inside, but we may need a little encouragement to tap our super powers. While "Action Hero" is a metaphor for any Smart and Sassy Photoshop guru who uses Photoshop Actions to power through their workflow and supercharge their images – the True Action Hero is a deeper thinker. "Get Action" in all areas of your life: Love, Learn, Grow, Share, and Make the world a better place. Let's all Get Action together. Here. Now. Oh, don't forget to sign my guestbook!

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Wednesday
10Mar2010

Branding & Identity: The sum of all parts

Yesterday Clare and I taught a workshop at WPPI for the VIP attendees. It was a "no holds barred Branding and Identity" workshop and we discussed the critical aspects of creating your brand by way of your logo, points of contact, website, marketing materials, etc. We did live reviews of all the marketing materials from 8 participants and it was very revealing and educational. One of the main things we saw was a break in consistency between the look and feel of identity pieces from web to print to display. Sometimes a logo looked different, sometimes colors were different, sometimes the entire feel of things changed from place to place. It's really important that your logo, brand message, fonts, colors, etc. are consistent. Look through every corner of your website, blog, business card, ads, studio, etc. and see if the message is consistent. Does it match your keywords? (the keywording exercise is something we do in class to identify 3 adjectives that describe your work). It was a fun class and went by way too quick!

If you were in attendance and want to download the notes, they are here. Just remember, you'll need the password given to you at the workshop to download and open the PDF file. Thanks!
Tuesday
09Mar2010

Core Strength for your Studio at WPPI

It was a great evening at WPPI. I loved the energy from my guests and was thrilled to see so many people and smiling faces. My good friend Tony shared with me after the show about the "transference of energy" and how people don't always realize how much they can affect one person, or a group of people, by the quality and quantity of their energy. I certainly felt great energy from the room and it made for a really fun night. The program was on the culmination of ideas, concepts, techniques, and services that I've learned and used over my 20 years in business. One of my key points at the end was on the importance of "Riding the Dragon of Fear", which is the process of facing and dealing with the things that are either uncomfortable or causing you some fear or resistance. It seems it always turns out for the better when you ride it now.

I have to admit, I was a bit worried about having my program alongside the fabulous Jasmine Star. I'd go see HER if I had a chance too! A few days ago I teased her about us speaking at the same time and told her I fully expected an empty room 'cause they'd all be in her program :-) She was very sweet, and told me about her very first WPPI experience years ago when she came to one of my programs and became very inspired. She said she hoped that she could just inspire one person the way I inspired her. Jasmine, I'm sure you've inspired thousands by now. She's an amazing woman and hope everyone will get a chance to see her and get to know her a little better too.

For those in attendance, here's the link to download the seminar notes. I hope it brings you much success! Don't forget you'll need the password I shared with you at the program to download and view the notes. Thanks again everyone!
Saturday
06Mar2010

WPPI Plus Class creative surprises

I was LMAO when I saw this. I love teaching workshops 'cause I meet the coolest, most creative people. It's such a treat for me to share my experience and to learn and be inspired by the talent and energy of my attendees. This Plus Class at WPPI was a whirlwind 2 days, but it wasn't until near the end of the second day that I discovered a couple little gems in the crowd. I'm sure there were many more hidden goodies in the group, but it's just so difficult to mine them all when time is so limited. That's one reason I love our weeklong Digital Bootcamps™ - we get a chance to go a little deeper and discover the gifts we each have. 

If you are looking for the workshop notes, and you were an attendee, click here. You'll need the password I gave you at the class to download and open the file.

If you want a great laugh, check out these two videos from two dudes in my class!

The first video is from Simon McConico. He put this vid together for a contest to win free tuition to the full WPPI extravaganza and he won! You'll see why. It's soo cool and creative and Simon put it together in ONE day! Wow. He even wrote the music and sang! I bet we'll be hearing more about Simon in the future ;-)

 

This next vid was created by J.P. Pierce, who is an accomplished filmmaker turned photographer. J.P. shared this with me just as we were leaving class on the final day and I can't believe I almost didn't get to see it! It gave me the best laugh I've had in...in...well, I don't know when I've laughed like this. J.P. made this video as a real wedding invitation to his own wedding and is now offering it as a service to his own customers. People are eating it up! Such a great way to use all your talents. Check out J.P.'s film site here.

Monday
01Mar2010

Great blog for beginner to intermediate photographers

I was recently honored to be featured on this great photographers blog site. They not only showcase photographers, but provide free tips and tricks that are very useful to photographers looking to start or improve their businesses. Check it out! Here's some info from their site:

"PhotographyBB Online Magazine is a free downloadable e-magazine mainly geared towards beginner and intermediate level digital photographers. Each edition features digital photography tutorials/techniques, a look at issues concerning today's photographers, Photoshop and Lightroom tutorials, along with a featured photographer "In the Spotlight." The magazine is published by a dedicated and hard working team of volunteer contributing authors, who simply wish to "give back" to the growing digital photography community, in a fun and positive manner."

 

Wednesday
24Feb2010

WPPI is only days away...get ready for some exciting new Kubota products!!! Come to booth #1719 for demos!